These ads are too funny. I think the one with the bear is my favorite.
This is a campaign that says male grooming isn’t just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that’s a beast that needs taming.
– Al Moseley, executive creative director at 180 Amsterdam, the agency behind the campaign
Also, check out the Barber site. Male grooming is a fascinating thing to me. I think I would personally (if I was a dude that is) go with The Obi-Wan or The Hemingway…based purely on the names.